Advertising on Frisco Box Cars

Discussion in 'Boxcars' started by SAFN SAAP, Apr 8, 2011.


    SAFN SAAP Member

    Hi Y'all,

    Does anyone know if the FRISCO allowed private advertising on their owned box cars. I didn't think so, since private roads and interchange cars are unique. Does anyone know?



    Last edited by a moderator: Apr 8, 2011
  2. klrwhizkid

    klrwhizkid Administrator Staff Member Administrator Supporter

    I have seen no evidence in photographs that would indicate that the Frisco allowed anything on their cars aside from their own advertising slogans.
  3. pbender

    pbender Member Supporter

    I can definitively say No, at least for the time period after the mid to late 1930s.

    Sometime in the mid to late 1930s (1937 is the number that keeps popping up in google searches) the ICC ruled that a car could not be used in interchange service if it had an advertisement for someone other than the owner or leaser of a car.

    Before the mid to late 1930s, boxcar sides were sold as advertising. This resulted in a situation where, as an example, Coors might receive a car for loading that was painted with an advertisement for Anheuser Busch. This obviously caused conflict between shippers and the railroads.

    I worked for a trucking company in the late 1990s, and we followed similar rules. We had a few trailers that were painted for specific shippers, but those trailers were dedicated to loads for that company.

  4. slsfrr (Jerome Lutzenberger RIP 9/1/2018)

    slsfrr (Jerome Lutzenberger RIP 9/1/2018) Engineer Staff Member Supporter

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